The stars are aligning. SOBA CHA launches soon.
SOBA CHA
Roasted buckwheat tea

A little magic in every sip.

Discover the golden, nutty world of roasted buckwheat tea. A delicious new ritual for every moment of your day.

SOBA CHA pack with golden buckwheat botanicals on indigo
Macro photograph of roasted buckwheat grains in a ceramic bowl
What is Sobacha

Small grains.
Big magic.

Sobacha is an infusion made from roasted buckwheat grains. Instead of leaves, a spoonful of small golden kernels steeps into an amber cup with a toasted, naturally nutty flavour.

It comes from a much-loved Japanese tea tradition, contains no tea leaves and is naturally caffeine-free. Not your usual cup of tea. And that’s the magic.

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The shop

Your next little obsession is waiting.

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SOBA CHA pack, front, with golden buckwheat botanicals
Coming soon

SOBA CHA Roasted Buckwheat Tea

Toasty, nutty, golden. Roasted buckwheat grains for hot, iced or cold brew.

CHF —.— · price to be confirmed
Details
Why Sobacha?

Your daily dose of golden.

Naturally caffeine-free

A golden cup, whenever the moment feels right.

Deliciously nutty

Warm, roasted notes with a distinctive toasted flavour.

Simple ingredients

A refreshingly uncomplicated tea ritual.

Hot or iced

One delicious infusion. So many ways to enjoy it.

A cup of Sobacha beside a book in candlelight, midnight-blue setting
The SOBA CHA ritual

Make a little room for magic.

A SOBA CHA moment is a small pause in a busy day. Put the kettle on, watch the grains turn the water amber, and give yourself the few minutes it takes to brew.

Explore the ritual
Three ways to enjoy

One delicious infusion. So many ways to enjoy it.

HOT

The cosy ritual

All the cosy vibes. None of the caffeine.

ICED

The refreshing ritual

Golden, chilled and ready in minutes.

COLD BREW

The slow ritual

Patience, rewarded with a smooth golden cup.

A little less ordinary.

SOBA CHA began with a simple idea: that a humble roasted grain could become a modern everyday ritual. We take an age-old Japanese tea tradition and pour it into contemporary life, one golden cup at a time. No complicated rules. Just something delicious, a moment for yourself and a little wonder.

Our story
SOBA CHA for business

A little magic for your guests.

A caffeine-free cup your guests won’t have seen on every menu. We’d love to talk about bringing SOBA CHA to hospitality, wellness and workplace settings across Switzerland.

Become a partner
SOBA CHA served to guests on moon-motif coasters
  • Hotels01
  • Spas & wellness centres02
  • Pilates & yoga studios03
  • Restaurants & cafés04
  • Offices05
  • Corporate gifts06
The Journal

Stay curious. Sip slowly.

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A little magic in your inbox.

Golden rituals, delicious recipes and a few lovely surprises.