Our philosophy
At SOBA CHA, we believe that the simplest things can bring the greatest joy. A handful of roasted grains. Hot water. A few quiet minutes.
Our mission
To turn everyday tea moments into little rituals of pleasure and discovery.
Through the naturally caffeine-free, warm and nutty flavour of roasted buckwheat tea, we invite people to slow down, discover something new and find a little magic in their everyday routine.
Our vision
To make Sobacha the next beloved everyday tea ritual, and to introduce roasted buckwheat tea to a new generation of tea lovers.
Our inspiration
The night sky, golden grains and the age-old Japanese tradition of Sobacha. We wanted to give a humble roasted grain the sense of wonder we feel when we drink it.
Our commitment
Simple ingredients, real flavours and genuine experiences. No exaggerated promises. Just a delicious, accessible ritual, one golden cup at a time.
Founder story
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Sourcing
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Company information
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