The stars are aligning. SOBA CHA launches soon.
Discover Sobacha

Not your ordinary cup of tea.

In Japanese, soba means buckwheat and cha means tea. Here is everything you need to know about the golden, toasty infusion made from roasted buckwheat grains.

Macro view of roasted buckwheat kernels in a bowl
01

What is Sobacha?

Sobacha is an infusion made from roasted buckwheat grains. In Japanese, soba means buckwheat and cha means tea.

It brews into a clear, amber cup with a toasted, naturally nutty flavour. Simple ingredients. Golden flavour. A little everyday magic.

Japanese-style ceramic cup on light oak
02

A Japanese tea tradition

Sobacha is a well-loved part of Japanese tea culture, served warm in winter and chilled in summer.

SOBA CHA brings that tradition into contemporary life, as a modern everyday ritual.

Origin of our buckwheat: [to be verified]. Do not state a country of origin until confirmed.

Golden botanical illustration of buckwheat
03

From grain to golden

Buckwheat kernels are hulled and then roasted until they turn a deep golden brown. The roasting creates the warm, toasty aroma that makes Sobacha so distinctive.

[Confirm SOBA CHA’s specific preparation and roasting process with the supplier.]

Amber tea in a glass with light passing through
04

Toasty, nutty, golden.

Think toasted bread, roasted nuts and a hint of sweetness. Smooth and mellow, with very little bitterness even after a long steep.

Your taste buds are in for a treat.

Sobacha and leaf tea, side by side.

SobachaLeaf tea
Made fromRoasted buckwheat grainsLeaves of the tea plant
CaffeineNaturally caffeine-freeContains caffeine (varies)
FlavourToasty, nutty, gently sweetGrassy, floral, malty or smoky
BrewingForgiving, little bitternessTemperature and time sensitive
ServedHot, iced or cold brewMostly hot

Hot, iced or cold brew. How to brew.

HOT
The cosy ritual
Grainsapprox. 5 g / 1 tbsp
Water300 ml, freshly boiled
Steep3–5 minutes
ICED
The refreshing ritual
Grainsapprox. 10 g / 2 tbsp
Water250 ml, freshly boiled
Steep5 minutes, then ice
COLD BREW
The slow ritual
Grainsapprox. 10 g / 2 tbsp
Water500 ml, cold
Steep6–8 hours, refrigerated

Draft brewing guidance. Please align quantities, temperatures and times with the instructions printed on the SOBA CHA pack before launch.